Definition Unknown

THREE FIFTY NINE’S Spring/Summer 2019 collection, ‘Definition Unknown’ depicts the constant struggle of defining digital art. It was inspired by an art collection created digitally in an attempt to reach an answer to a recurring question: Is mixed media considered art? Can this contemporary art that was perfected digitally, with the help of the “undo button”, be considered a finite work?

That’s where the curiosity of Hani Mahfouz, the Egyptian artist whose work was the inspiration of this collection, came to life. The artist’s creativity allowed him to create a series of digital artwork, which he then printed and added tangible elements such as wires, water colors, ink. The end result, a series of unique art pieces that combine different elements that integrated and portrayed his constant search to the question, “Is this art?”

Inspired by digital creations, this collection is an interpretation of this search.

The collection reveals custom seasonal prints that artistically create “wearable art” with a unique perspective. Combining striking artistic prints with modern silhouettes, the collection evokes bold individuality. Each piece features different elements and techniques such as layering, unique textures, digital printing, beading and embroidery, imitating the different elements used in the original artwork.

Fabrics such as jacquard, cotton and silk were exclusively produced using the finest sustainable natural material. All this reflecting why Perfection is Overrated.